Culture is very important for the success of strategy. CEOs may need to first understand and try to change the culture before implementing a strategy that is not line with the culture of the organization.
Research based paper by Booz and Company
http://www.strategy-business.com/media/file/sb65-11404-Global-Innovation-1000-Why-Culture-Is-Key.pdf
Winter 2011
Short note on the paper
http://www.tlnt.com/2012/01/16/4-reasons-why-culture-is-more-important-than-strategy/
Corporate Culture and Leadership - Keys to Effective Strategy Execution - Review Notes
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