E-commerce , online retailing

Call for action increases conversion rates 

IBM Coremetrics Benchmarking Reports on E-commerce sites conversion performance

http://www.coremetrics.com/solutions/benchmark-report-black-friday-cyber-monday-2010.php

You can download the full report from the above page. 

Interpreting the conversion rate meaningfully
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

Digital Marketing Trends 2011
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

Effectiveness and Efficiency in Digital Marketing
http://www.smartinsights.com/blog/conversion-optimisation/why-conversion-rate-is-a-horrible-metric-to-focus-on/

10 Metrics to monitor for E-commerce sites
http://www.palmerwebmarketing.com/blog/10-metrics-every-ecommerce-site-should-monitor/

Call for action increases conversion rates
http://www.palmerwebmarketing.com/blog/increase-your-conversion-rate-with-a-call-to-action/

E-commerce - Growth

February 2011 Forrester Forecast
US online retail sales grew by 12.6% in 2010 to 176.2 billion. Assumption for next 5 years 10% growth.  By 2015 it will reach $278.9 billion.
http://www.forrester.com/rb/Research/us_online_retail_forecast,_2010_to_2015/q/id/58596/t/2

Presently (2010) online sales account for 8% of total sales
http://mashable.com/2011/02/28/forrester-e-commerce/

But influence of web on sales can be as high as 50%. It means people buy because of influence of web.

The E-Commerce can go up to 20% of total sales
http://blogs.wsj.com/digits/2010/03/08/e-commerce-growth-slows-but-still-out-paces-retail/

US E Commerce Forecast for 2008 to 2012
$175 billion to 335 billion
http://www.sescommerce.com/ecommerce-growth.asp