SUZUKI MOTORS
Suzuki Motors
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Parent Company
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Suzuki Motor Corporation
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Category
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Motorcycles, Scooters
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Sector
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Two-wheeler
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Tagline/ Slogan
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Way of Life
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USP
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Suzuki is Japan's 4th largest automobile manufacturer
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STP
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Segment
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Middle-class people who want a bike that is stylish and gives a good mileage
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Target Group
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Middle class youth from the age bracket of 25-35
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Positioning
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Powerful sports bikes for high speed and performance
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Product Portfolio
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Brands
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SWOT Analysis
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Strength
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1. Size and scale of parent company
2. Effective Advertising Capability globally
3. High emphasis on R and D, especially in motorsport
4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles
ATVs, Outboard Motors
6. Has over 50,000 employees globally |
Weakness
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1.Yet to make a stronghold in the emerging markets like India
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Opportunity
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1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets |
Threats
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1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices 3. Better public transport will affect two-wheeler sales |
Competition
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Competitors
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1. Bajaj Auto
2. Hero Motor Corp (Hero Honda) 3.TVS 4.Yamaha 5. Harley Davidson 6. Royal Enfield 7. Ducati |
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